Santosh Kumar Acharjya
Santosh Kumar Acharjya, popularly known as Sonu is an Indian film producer, casting director , entrepreneur and talent manager hailing from Bhubaneswar, Odisha. He is the founder of Elios, Elios Films , and Cover Models India , and honestly a lot of his work sits right between entertainment and fashion, plus the whole advertising and media world. Over more than two decades of experience, he has become well known for brand films, advertising campaigns, fashion assignments and digital content.
He is also recognized as one of those Page 3 personalities in Bengaluru in Bengaluru, and he has collaborated with many leading actors, models and creative pros across India, not just in one lane, but in several related lanes at the same time.
Early Life & Education
Santosh Kumar Acharjya was born on 4 April 1977 in Bhubaneswar, Odisha, India. He studied Hotel Management and later completed a Post Graduate Diploma in Business Administration (PGDBA). He started his professional journey in the hospitality industry, where he worked for nearly two years before easing into the entertainment sector.
Career
Founded in 2004 by Santosh Santosh Kumar Acharjya, Sujal Associates began as a talent management agency dedicated to discovering and nurturing talent in the entertainment and fashion industries. In 2021, the company underwent a strategic rebranding and was renamed Elios, reflecting a broader vision and expanded capabilities. Today, Elios has evolved into a full-fledged production house, offering end-to-end solutions in talent management, film production, brand campaigns, fashion shoots, advertising, digital content creation, and event execution. With a strong industry network and a commitment to excellence, Elios continues to deliver high-quality creative productions across multiple platforms.
Across the years, he has worked alongside many recognized people from the Indian film and fashion sphere, such as Deepika Padukone, Anushka Sharma, Ileana D'Cruz, Catherine Tresa, Kriti Kharbanda, Pranitha Subhash, Tamannaah Bhatia, Rakul Preet Singh, and a few other celebrities too.
He also set up Sujal Associates , which later became Elios in 2021. Under the Elios banner, he pushed the work beyond casting and expanded into film production, advertising, fashion campaigns, digital content creation, and talent management.
Through 'Elios Films and Cover Models India Santosh has produced quite a few brand films, advertising campaigns, fashion projects, and short films. His focus is usually on brand storytelling, visual output, celebrity pairings, and entertainment marketing.
Career Highlights
Over the years, Santosh Kumar Acharjya has been associated with the casting and talent management of several acclaimed films, including 3 Idiots, Saat Khoon Maaf, Aishwarya, Gouri, Pokiri, Shankar IPS, Shakeela, Dev Son of Mudde Gowda, Huduga Hudugi, and Love You Alia.
He has the privilege of working closely with some of the most renowned filmmakers in the Indian film industry, including Rajkumar Hirani, Vishal Bhardwaj, Indrajit Lankesh, Gautham Vasudev Menon, K. S. Ravikumar, P. Vasu, Puri Jagannadh, and Y. V. S. Chowdary.
With over two decades of experience in the entertainment industry,Santosh has established a strong reputation in casting, talent management, celebrity coordination, brand films, and film production, contributing to numerous successful projects across Bollywood, Kannada, Telugu, and Tamil cinema.
Notable Works
Santosh Kumar Acharjya is known for founding Elios, Elios Films, and Cover Models India. Through these ventures, he has worked in film production, advertising, fashion, and talent management. His notable work includes producing advertising and brand films, managing fashion and modeling campaigns, collaborating with celebrities and talents, and creating short films and digital content for various media platforms.
Achievements and Recognition
Santosh Kumar Acharjya is known for founding Elios, Elios Films and Cover Models India, and from there it sort of flows into film production, advertising, fashion and talent management. In his ventures, he has been involved with producing advertising and brand films, handling fashion and modeling campaigns, working alongside celebrities and assorted talents, also creating short films , plus digital content that gets used across multiple media platforms.
Personal Life
Santosh Kumar Acharjya resides in Bengaluru, Karnataka, India. He is married to Sarita Acharjya, a well-known palmist and astrologer recognized for her work in the fields of palmistry, astrology, and spiritual guidance.The couple has a son, 'Sujal Acharjya who worked as a child artist & done sevral Ads & films too .